Volvo Trucks / Connect

Challenge
Create a communication concept and package for the launch of Volvo Connect, the digital interface for Volvo Trucks’ fleet-management services.

Creative
Our concept, “Welcome Home,” simplified the offer for customers, making it both appealing and easy to understand. Eye-popping colors and visuals gave the campaign a unique and memorable look.

Delivery
Our complete package for global and local markets included a concept film, explainer film, a webpage and promotional material for print and digital channels.

Result
The unusual B2B campaign made a splash on social media, achieving high engagement and drawing viewers to the product landing page.

/ Director Joel Ängeby
/ Production company Parapix
/ Photographer Marcel Pabst