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Volvo Trucks / Product launch Volvo FH with I-Save

For the launch of its most fuel-efficient truck ever, Volvo Trucks aimed to position itself as the market leader in fuel efficiency. Our challenge was to create a communication concept and package that would stand out, raise awareness, and generate interest in the brand and offer.

Our solution, “Saving fuel has never felt so good,” was a double-barreled blast aimed at both the heart and the head. With truckers as the hero of our concept, we dramatized the joy of driving a Volvo FH, while landing the message in the hard value of fuel economy that all fleet owners would appreciate.


/ Director
Oskar Bård
/ Production company Hobby film
/ Photographer Marcel Pabst


https://usercontent.one/wp/www.westagency.se/wp-content/uploads/2022/02/Volvo_Teaser_1920x1080_25fps_H.264.mp4
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